THE "ENLIGHTENED" MARKETING MODEL

The "enlightened" marketing model essentially starts with research or probe. All marketing strategies , product planning and development, campaign executions, and all other marketing implementations must be guided by research. Probing on people or the targets of marketing is a prerequisite to strategic planning.

    

Probe, People, Proposition, and Postulation are the new 4 Ps to be considered in e-marketing . First and foremost is PROBE- which will provide business companies the basic and more pertinent information to communicate  to the target market. Next is PEOPLE- whom you are talking to or your audience, who will read or respond to your messages. To know them, the marketer would need an analysis of the demographics and psychographics  of the people. Third, the PROPOSITION follows- the integration of the classic 4 Ps  as  espoused by Kotler. Companies must propose a product which contains the necessary features and benefits that can make it sell. The product category proposition, the positioning of the brand, the media proposition that will entice the target market to buy the products, services, or ideas. Finally, in today's society, POSTULATION matters. The company that postulates or offers an advocacy campaign is remembered, patronized, and preferred for a longer period of time.