THE "ENLIGHTENED" MARKETING MODEL

The "enlightened" marketing model essentially starts with research or probe. All marketing strategies , product planning and development, campaign executions, and all other marketing implementations must be guided by research. Probing on people or the targets of marketing is a prerequisite to strategic planning.

    

Probe, People, Proposition, and Postulation are the new 4 Ps to be considered in e-marketing . First and foremost is PROBE- which will provide business companies the basic and more pertinent information to communicate  to the target market. Next is PEOPLE- whom you are talking to or your audience, who will read or respond to your messages. To know them, the marketer would need an analysis of the demographics and psychographics  of the people. Third, the PROPOSITION follows- the integration of the classic 4 Ps  as  espoused by Kotler. Companies must propose a product which contains the necessary features and benefits that can make it sell. The product category proposition, the positioning of the brand, the media proposition that will entice the target market to buy the products, services, or ideas. Finally, in today's society, POSTULATION matters. The company that postulates or offers an advocacy campaign is remembered, patronized, and preferred for a longer period of time.

          "A  customer is the most important person in every businesses. A customer is not dependent on us. We are dependent on him. A customer is not interruption of our work- he is the purpose of it. We are not doing a favor by serving him- he is doing us a favor by giving us the opportunity to do so."

          Customer Service is the ability to create a good value or quality of a product or services. It create time and place utility for customers. To provide a service to our beloved customers it can help to produce a loyal and long term relationships and able continue the improvements of a business.The more difficult part of the task starts only getting the customer- that  of retaining him or her for the longer term. This is possible only if the customer is satisfied with the company product or services. A satisfied customer stays loyal longer with the company and its products and services, depending on how we going to deal with them and build a good relationship. Customer satisfaction follow if the customer perception of the customer requirement have been fulfilled.

          Customer Service is about maintaining those relationships.